Dynamic With An Appetite For Authenticity: What To Know About African Gen Z’s
Exciting, disruptive, and forward-thinking—the youth are flipping the online consumer script and living rent-free in our minds.
1. THEY CAME OF AGE IN THE DIGITAL ERA
While Millennials have been described as digital pioneers, Gen Zers are considered to be digital natives that are comfortable with collecting and pollinating information from various sources while amalgamating their online and real-life experiences. “The implications of growing up in an ‘always on’ technological environment are only now coming into focus,” Pew Research Center specialists wrote. “Recent research has shown dramatic shifts in youth behaviors, attitudes, and lifestyles—both positive and concerning – for those who came of age in this era. What we do not know is whether these are lasting generational imprints or characteristics of adolescence that will become more muted over the course of their...
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